Creative Talent

User Experience

Not just another pretty face, we are functionally creative.

Like an image consultant preparing for a presidential campaign, we offer the right mix of artists and scientists. It’s no secret large brands put thought and research behind the design of their packaging, or that large retailers study how the architecture of their stores affect consumers’ overall shopping experience. So, it should be no surprise that the right digital user experience can significantly increase productivity, user adoption, brand image, customer loyalty, revenues and – ultimately - your return on investment. Our Consultants bring together the best of all contributing factors - psychology, anthropology, sociology, computer science, graphic design, industrial design and cognitive science – to meet or exceed the desired outcome set for your project.

  • Site audits including usability studies of existing assets
  • Flows and navigation maps
  • User stories, scenarios and personas
  • Site mapping and content inventory
  • Wireframes of each page’s functionality
  • Prototypes for interactive simulation
  • Written specifications
  • Graphic design mockups

Social Media

We don’t just do Social, we help you be Social.

We’re Social with a nice helping of nerdy-passion for the changes we continue to see in this area of the world wide web. Experts predict the internet, as we know it today, will be unrecognizable. Social Media is fast becoming more than just a past time. At a rapid pace, it is becoming the primary way visitors get their news and product information – not to mention being the outlet through which they make those purchases. You, too, can harness social media for a much bigger advantage, one that has a clear impact on your brand and its revenue.

  • Audit of your social strategy as it aligns with your overall brand strategy.
  • Suggested strategy and content for multiple social media networks (i.e. Facebook, Twitter, Tumblr).
  • Design and development for social media pages and blogs (i.e. custom Facebook Welcome page).
  • Develop ecommerce options for your product(s) in appropriate social media outlets.
 

Success Stories


The Nike Challenge

Create a customer support system that could integrate sales, service, call center, email, and web interaction.
The Fenway Solution
Created and Implemented an Advanced Consumer Management Solution that integrated with the Fenway-built Nike.com Ecommerce Solution. Together, these products provided a single, web-compatible point of entry for service agents to serve customers regardless of communication channel.

The Result
Product gave access to all systems through single point of entry, which gave Nike the ability to complete multiple transactions in a single call with customers and enhanced up-sell and cross-sell potential.

The Williams-Sonoma Challenge

Connect the legacy systems to their online gift registry.
The Fenway Solution
Presented a Java-based middleware solution to connect the legacy systems to the website leveraging IBM MQ Series technology to provide asynchronous messaging, and transaction quality.

The Result
The gift registry revenue exceeded the revenue of one their retail locations by 3 times within the first month after implementation. 22% of new registries were created online and 60% of online clients are new clients.